Fad phases


Image found via pinterest 

The blogging world is a funny old place.  Frequently you see bloggers whipped up into a frenzy over the latest "must have" thing, and I won't lie, I'm often one of them.  There are a fair few fads I've missed out on over the years, and d'you know what?  Despite their Holy Grail status, I don't regret it one little bit.  Take these for starters....

The one that the Lisa Eldridge recommended - Caudalie Beauty Elixir
Let's be honest here, the purpose for Caudalie's Beauty Elixir was a little woolly, to say the least.  Most commonly used as a toner, I heard a few bloggers and youtubers tentatively admit that they didn't really see many benefits and just liked using this as a refreshing mist.  I was hooked, and desperately wanted to get my hands on a little bottle of this ambiguous magic.  But with this (and everything else mentioned in this post), something stopped me from taking the plunge and purchasing.  Thank God.  £10.95 for a glorified bottle of water? No thanks!

The make up staple - MAC brushes
I remember the first time I set eyes on a MAC 187.  It sat on the shelf as a beacon of light, looking all duo-fibre-y and beautiful.  This actually made its way into my collection as a Christmas present, but in hindsight it was an extortionate amount spent on what can easily be found elsewhere.  In fact, before the launch of Real Techniques brushes, MAC was the only way forward.  Every blogger worth her salt had a little collection (or Sigma at least!), but the Real Techniques Buffing Brush was a real game changer.  Now there's no shame in finding cheaper alternatives and I'm glad I didn't drop a bomb building up an exclusive MAC club.

The Rimmel wonder - Apocalips
These caused a real stir when they launched last year.  Bloggers all over raved about how long lasting and non-sticky these budget friendly lipgloss/stain hybrids were, firmly placing Rimmel back on everybody's beauty radar.  I swatched and swatched, and debated and debated, but never actually made the move to purchase.  I'm not sure why.  The shades were nice enough, but nothing really grabbed me.  The dust has settled on this hype now, and I've heard that these aren't as amazing as they were billed to be.  No doubt they would have been just another Rimmel lip product chucked to the back of my collection, so I'm glad I saved myself the bother!

The one that everybody had - Estee Lauder Double Wear
I was a complete foundation rookie when I first began blogging.  From what I read, full coverage was the way forward, and life wouldn't be complete until I'd covered my skin to within an inch of its life.  Research told me that Double Wear was the foundation du jour and I came very close to purchasing.  I remember scoffing at the MUA in Chanel telling me, 3 years ago, that Vitalumiere Aqua would be a perfect match for my skin.  Water-based?  Light to medium coverage?  No, no, no I said, you misunderstand!  Fast forward to the present day, and how wrong I was.

The highly anticipated launch - Revlon Lip Butters
Remember the buzz before these hit the shelves?  People rushed out to buy when they finally made their way into Boots, and much like the Rimmel Apocalips I must have easily clocked up hours swatching and considering which shade to buy.  I never did though, and whilst I'm not completely ruling it out, with the rise of Just Bitten Kissable Balm Stains, I think it's safe to say that Lip Butters are no longer at the forefront of Revlon's offerings.

Are there any make up crazes that you resisted?  Do you regret it now?!


  1. I loved reading this post. I'm the same really, although i do get caught up in the hype for some products, there are also a fair amount that I just don't get around to buying for one reason or another (usually the more expensive ones!). I've firmly resisted the love for Estee Lauder Double Wear (after getting a sample size to try...) as I don't like or need such heavy coverage, and I'm convinced half the people that use it on a daily basis also don't need it, but we just get sucked in! I'm with you on the Caudilie Elxir too, glad I didn't get that as I was close! xxx

  2. Fabulous post! I have to say 9/10 now I don't go for the hype at all. Infact most of the things I choose to buy are from bloggers that I really trust when it comes to skincare recommendations. I quite like picking up quirky things off the radar :)



  3. I agree! the apocalips especially, just nothing special about them.. not for me anyway.. xx


  4. Haha I love this post! I went into Superdrug the other day and spent ages playing with all the Apocalips shades before realising I actually didn't even really want one...the hype is too tempting!



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