The #7daydenim challenge with Uniqlo

29.8.14

I was recently contacted by UNIQLO with the chance to take part in an exciting challenge.  Their #7daydenim campaign ran all last week, with seven bloggers styling and wearing UNIQLO jeans for the week.  Search for the #7daydenim tag on instagram, or you can click here to see the looks we each uploaded!

As part of the challenge we got to choose three pairs of Uniqlo jeans to style.  I've never shopped at UNIQLO before, and found their size guides a little confusing!  FYI, if you're ever ordering, a 26-27 is a UK 10!  In the end I went for three pairs of the Ultra Stretch Ankle Length Zip jeans; in blue, grey and black....mainly because I've got dumpy legs and figured there'd be more of a chance that they'd actually be short enough for me!  Turns out it was the best choice to make - they fit perfectly (for reference, I'm around a 28-30inch leg) and I really like the zip detail.  They're also really quite soft and nice and stretchy....think of Joni jeans, but slightly less 'suck it all in'!

So above is how I wore my jeans for the #7daydenim campaign.  If you'd like more details on any of the looks, check out the video I filmed as well!

And here's the exciting part....UNIQLO are running a competition giving you the chance to win £200 to spend online at UNIQLO.com!  All you need to do is follow them on instagram (@UNIQLO_UK) and upload your ultimate denim look (be it inspiration or an outfit you've styled) using the hashtag #UNIQdenim and tag UNIQLO in it.  It's running until the 8th of September....worth a go right!  For detailed terms and conditions, click here.

Good luck if you enter!

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