"Imogen Tate, editor-in-chief of Glossy magazine, is a legend in the fashion world. But when she returns from a sabbatical to find her 26 year-old former assistant, Eve Morton, behind her desk, she realises times are changing. Armed with a business degree, naked ambition and an iPhone, Eve announces she has been brought in to turn Imogen's beloved magazine into an app. With herself at the helm.
In this terrifying new world, Imogen is almost invisible. In place of her team of dedicated staff is a constantly evolving line of twenty-something bloggers at their desks day and night, amateur snaps instead of elegant photo shoots, and a URL address in place of Imogen's glossy pages.
But Imogen isn't ready to give up her hard-earned career without a fight. Where Eve has Twitter followers, Imogen has experience, talent and real relationships, and she's prepared to fight for the fashion world she knows and loves. Even if it means going to war with a ruthless Techbitch..."
Before | This book was Leanne's pick, and I approached it with more than a little trepidation. The title felt a bit cringey, the topic 'done' and it just isn't the sort of book I'd reach for. So yeah, I'll admit I felt set to hate it. I know book club's all about reading new genres, but I could feel myself rolling my eyes through the first few chapters and generally having the wrong mindset to enjoy this book.
During | Unexpectedly, I found myself beginning to enjoy this book after the first hundred or so pages. So the writing's not the best and it's like a mass social media name dropping sesh, but I'd forgotten how good it feels to read an easy book and whizz through the pages. It's not without its flaws though. Imogen's been out of work due to having cancer - a detail which I guess is there to explain her absence, but it felt half-hearted. Along with her cancer scare midway through the book which, again, felt unnecessary. She'd only been out of work for six months, yet her office was unrecognisable upon her return and Glossy magazine defunct; I found myself questioning whether this was realistic in a relatively short period of time. And the fictional website which the book is named after was another pointless addition. It's barely mentioned, doesn't enhance the story and doesn't open up any additional plotlines.
After | Despite my thoughts above, it turns out Techbitch wasn't as bad as I anticipated! If you like Devil Wears Prada-type books, I'd recommend reading this. Fashion mags are always a winning backdrop for films and tv series (hands up who else loved Ugly Betty!) and this definitely felt like it could be adapted for screen. Eve is the stereotypical mega bitch who's so easy to hate, whilst Imogen's so likeable that you're instantly rooting for her to win. I guess it just goes to show that I shouldn't be afraid to go back to classic chick lit every once in a while!
Now you've read my review, go and check out Lizzie and Leanne's round ups, plus new Blogger Bookclub recruits Alyssia, Chloe and Sarah's thoughts, too!